Brewed Aesthetics
In this university project, in collaboration with @ema.pelli, we created a collection of Italian craft beers, each featuring a distinctive design packaging, to explore and celebrate the union between the art of craft beer and graphic design. Traveling through Florence, Bologna, Pesaro, and Milan, we analyzed how beer labels reflect the culture, tradition, and identity of each city, turning every bottle into a unique visual story. Our aim was to unveil the stories behind these labels, demonstrating how design can influence consumer perception and narrate the story of each brewery, thus helping to forge a deeper connection between the product and its audience.
